Libraries = Education (for library staff)

Tea and Coffee 12:30PM

Workshop begins at 1PM

Libraries = Education: A New Way of Thinking

Presenter Valerie Gross details the steps to branding your library as a key educational institution in your community, helping you gain the respect and funding you deserve. This game-changing vision of “Libraries = Education” has been hailed by Library Journal as “a 21st-century model worthy of study and consideration by every library in America, if not the world.”

The approach will help you transform the image of your library to be on-par with your region’s schools, colleges and universities and earn your institution optimal funding. The Libraries = Education approach can be used for all types of libraries — and the best part? By making just a few easy modifications to how you present your library, you can enjoy huge returns.

You will be able to:

•     Redefine and brand your library in a new, innovative way using strategic vocabulary.
•     Dispel misperceptions about libraries and increase respect for librarians.
•     Heighten your library’s visibility and stature with community members and funding sources.
•     Introduce this approach to key constituents and develop strategies you can integrate immediately into your work.

Valerie J. Gross, MM, MLS, JD, has served as President & CEO of Howard County Library System (HCLS) in Maryland since 2001. Developing a new vision for Libraries, Gross worked with the HCLS Board, staff, funders, elected officials, and the community to implement "Libraries = Education". Gross has delivered 100+ keynotes, workshops, seminars, and webinars on the strategy, drawing the participation and input of thousands of library professionals from all 50 states and more than 100 countries around the world. Combining these experiences, she authored Transforming Our Image, Building Our Brand: The Education Advantage.

Staff Session 1 PM to 4:30 PM  (tea and coffee 12:30 PM)

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Trustee Workshop 6:30 PM to 9 PM  

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